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Study: Upfort Shield Users 21% More Likely to Renew

Study: Upfort Shield Users 21% More Likely to Renew

Shield fundamentally reshapes the relationship between insurers and their policyholders, transforming cybersecurity from reactive claims handling to proactive customer engagement.

Cybersecurity continues to be one of the most critical challenges facing insurers today, as escalating cyber threats lead to increased claim frequencies and higher loss ratios. However, innovative solutions such as Upfort Shield have demonstrated the capability to transform the security posture of insurance portfolios, significantly improving both performance and customer retention.

Independent research has consistently highlighted the powerful impact Upfort Shield can have on insurance carriers' underwriting outcomes. Specifically, carriers integrating Shield into their cybersecurity strategy have reported a remarkable 81% reduction in claim frequency and an impressive 84% decrease in loss ratios. These numbers alone underscore the critical advantage of deploying proactive cyber defenses rather than relying solely on reactive solutions.

Yet, the benefits of Upfort Shield extend far beyond immediate financial metrics. Recent analysis involving ~10,000 insurance policies uncovered an additional, compelling advantage: policyholders using Upfort Shield are 21% more likely to renew their policies than those who don’t use it. This substantial improvement in customer retention showcases how cybersecurity initiatives can directly influence consumer loyalty, making Upfort Shield not just a defensive measure but a valuable differentiator in a competitive insurance market.

Recent analysis involving ~10,000 insurance policies uncovered an additional, compelling advantage: policyholders using Upfort Shield are 21% more likely to renew their policies than those who don’t use it.

Importantly, Shield fundamentally reshapes the relationship between insurers and their policyholders. Traditionally, this relationship has been transactional and reactive, characterized primarily by interactions during negative events such as claims processing or complex underwriting procedures. By contrast, offering Shield transforms this dynamic into a positive, proactive engagement that remains ongoing throughout the entire policy period. Instead of only associating insurers with crisis management, policyholders experience continuous, visible security support, significantly enhancing their trust and overall satisfaction.

How Upfort Shield enhances cybersecurity

The strength of Upfort Shield lies in its comprehensive approach to cybersecurity, effectively covering critical digital vulnerabilities. Its proactive features—Inbox Defender and Browser Firewall—add highly visible layers of defense directly at the points of greatest risk: email inboxes and web browsers. Inbox Defender prevents malicious email threats before they reach policyholders, drastically reducing the likelihood of successful phishing and ransomware attacks. Simultaneously, Browser Firewall safeguards users during everyday online interactions, blocking harmful sites and malicious scripts that can compromise sensitive data.

Moreover, Upfort Shield recognizes that technological solutions alone cannot completely eliminate cyber risk. This is why it also addresses the human element through targeted education and ongoing skill development. With Cyber University, policyholders gain access to expert cybersecurity training designed to increase their awareness and response capabilities. Additionally, Shield's mock phishing simulations deliver realistic scenarios that test and strengthen users' abilities to recognize and avoid threats proactively.

In today's environment, where the cost and frequency of cyber threats continue to escalate, insurers need solutions that not only mitigate risks but also build stronger, lasting relationships with their customers. Upfort Shield stands out as an essential tool, ensuring that policyholders are not just protected but also feel confident and secure in their coverage, fostering long-term loyalty and trust.

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